Based in Beihai, in the southern province of Guangxi, Elite Seafood operates the largest tilapia cage farm in China. The farm, which was started in 2006, is located on the Xiaojiang Reservoir, a 23-mile long lake in the remote countryside. Elite Seafood is completely vertically integrated with its own hatchery, feed mill and processing plant, giving the company complete control of all aspects of its production. In 2009, Elite became the first company in China to be certified under the Best Aquaculture Practices standards of the Global Aquaculture Alliance. The company is also pursuing WWF certification with Global Gap. Because it costs more to farm tilapia sustainably, Elite Seafood targets customers who are committed to sourcing sustainably produced Chinese tilapia.