JAN 19, 2011
In This Issue
New Sustainable Seafood Ratings
New Product Listings
Rappahannock's New Shucked Oyster
Featured Supplier
Rappahannock River Logo
Unique Opportunity for Seafood Suppliers & Buyers: FirstSource Retail Seafood
This is the inaugural event & is an invitation-only, seafood sourcing & networking event 2/22-24 in Las Vegas. Keynote speaker is Peter Redmond from GAA. Limited spaces available, see FishChoice's Seafood Events page for more information.
NEW FishChoice Affiliate -
Seattle Aquarium
FishChoice is proud to welcome the Seattle Aquarium to our Affiliate Program. As an affiliate, the Seattle Aquarium will help inform its seafood partners and others about FishChoice.com and our organizations will work together on increasing the sourcing of sustainable seafood for businesses. For more info see FishChoice's Affiliate Page.
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FishChoice Newsletter: January 19, 2011  
Dear Friends and Partners,

Seafood Watch & Blue Ocean Institute both released new and updated seafood ratings last week. All of the updated ratings are reflected in current product listings on FishChoice.com. In the coming weeks we will be adding additional products for the new ratings. The two lists below are partial summaries, for the full details on the updates including more specifics on gear types, geography, ratings, as well as links to respective product listings on FishChoice.com, see FishChoice's Sustainable Seafood Updates page.

Seafood Watch's rating additions or changes included:
  • Clams, farmed- Worldwide
  • Flounder, summer- US
  • Haddock- US, Iceland
  • Pollock, Atlantic- US, Canada, Norway
  • Shrimp, Pacific white- Thailand
  • Tuna, blackfin- Western central Atlantic
Blue Ocean Institute's rating additions or changes included:
  • Basa & Swai- Imported
  • Crab, Dungeness- US
  • Mahimahi- Worldwide: purse seine
  • Opah- Pacific
  • Pollock, Atlantic (American)- Worldwide
  • Salmon, Chinook (& roe)- British Columbia
  • Salmon, coho (& roe)- British Columbia
  • Shrimp, spot- Alaska
  • Swordfish- Atlantic, Mediterranean & Pacific
  • Walleye- Great Lakes
  • Whitefish, Lake- Great Lakes
If you have any questions on the new ratings or sourcing sustainable seafood for your business, please feel free to contact us any time and we will assist you by answering your questions &/or putting you in contact with one of our partners or affiliates.

Cheers,
Justin Boevers
Sourcing Manager, FishChoice.com
siteupdateNew Product Listings on FishChoice.com  
Some of the new sustainably rated or certified products posted on FishChoice.com recently include:
SeattleFishRappahannock's Shucked Oyster Aids Conservation  

Rappahannock River LogoThe Croxton clan has witnessed first hand the long decline of the oyster industry in the Chesapeake Bay. Since James Croxton first leased five acres on Virginia's Rappahannock River in 1899, the family has watched harvests on the Bay tumble from more than 200 million bushels a year to just 200,000. Some of the collapse was at the hands of Mother Nature, such as back in 1954 when Hurricane Hazel wiped out their entire crop. But mostly the sad state of oystering on the Bay was due to the sorry environmental condition of the Bay and the unsustainable way watermen harvested oysters.

While the bleak outlook of the Chesapeake Bay oyster industry may have deterred most people from giving it a go, cousins Ryan and Travis Croxton saw it as an opportunity to change the industry. The future of the industry they decided back in 2002 was in farming the native oyster, Crassostrea virginica, in a long-term sustainable way. They got some ChrisRappahannockseed from a hatchery and started to raise oysters in cages off the bottom, where the oysters could grow plumper, tastier, faster. And it worked. Today, their Rappahannock River, Stingray and Olde Salt oysters are shucked in some of the best restaurants across the country.

Along the way, the Croxtons realized that restoration was the key part of the sustainability solution, and they embarked on a new mission to revitalize the livelihoods of independent watermen by teaching them to farm oysters, which the Croxtons' company, Rappahannock Oysters, would buy from them. Those efforts have been so successful that the Croxtons have launched their Barcat brand of shucked oyster meats, the first and only shucked farm-raised Chesapeake Bay oyster.

Ryan explains the concept: "We created the Barcat oyster with a very singular purpose - to ensure that affordable, sustainable oysters will always be available, and that anyone committed to growing them in a conscientious manner will always have a market." It's always been our ultimate goal to bring back the shucking industry," adds Travis.
Recognizing that improving the ecological health of Chesapeake Bay is in everyone's interest, the Croxtons dedicate 5% of the sales of Barcat oysters to the newly established Barcat Foundation, which distributes funds to such environmental programs as the Chesapeake Bay Foundation.  

 

Rappahannock River has the following product listings on FishChoice.com, and remember to tell them that you found them via FishChoice when you contact them:

Do you have a sustainable seafood business story we should highlight in our newsletter?
Please send us an email to info@fishchoice.com and tell us!